Asha Gautam, established in 1998 by Asha began just out of her inborn creativity and love towards Indian arts and crafts. With limited resources she launched a small collection which got an overwhelming response and the label embarked on its journey. From then there was no looking back as the brand went from strength to strength. She went onto add lehengas to the beautiful range of sarees within 2 years of work. Earlier known as Vinayak Couture, the collection is an amalgam of heirloom pieces and ethnic party wear for those who want to embrace “Indian” with pride in style. The beautiful wears mesmerize the senses and add to your persona in any special do you wish to grace. The vibrant colors, handloom textiles, luxury arts and craft, majestic styles, flawless tailoring, and detailing is the label’s quintessence.